Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling 50,000 innovative, stylish products. But six short years ago they were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way - drawing not only on their own experience, but also on that of the 3,000 independent businesses they work with - from finance and marketing to PR and getting your workspace right.
With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.
..... Outer back cover.
FIRST SENTENCE (Letter to the reader): Dear Reader, If you've picked this book up and are wondering whether or not it's for you, let us help.
MEMORABLE MOMENT (Page 1): An alternative culture of shopping started to grow - one that celebrated the local, the organic and the handmade ....
MY THOUGHTS: A bit dubious about reading, let alone reviewing, this one but what did I have to lose as at best I'd have found it an interesting, informative and, possibly, inspiring read, and at worst? A snore-inducing aid to sleep.
Thankfully, the former rather than the latter. I think that business women Sophie Cornish and Holly Tucker have found the right level in producing a very readable guide that all those interested in building a business from their kitchen table should find useful.
With personal accounts from both women, useful bullet points, a 'dictionary' of jargon busters and with headings ranging from 'The Story Of Us' through to 'The Secrets Of Successful Marketing' and 'Happily Ever After: The Truth About Being Working Parents' whilst this may be a bit on the heavy side to read page by page, chapter by chapter, I think it is an easily digested read that can readily be dipped in and out of, as and when.
DISCLAIMER: Read and reviewed on behalf of the publishers Simon and Schuster, I was merely asked for my honest opinion, no financial compensation was asked for nor given though I did receive a small gift and a voucher to be spent at notonthehighstreet.com as a small token of their gratitude.