12 Oct 2009

NATIONAL CHOCOLATE WEEK '09 (UK).

Today sees the start of NATIONAL CHOCOLATE WEEK here in the UK - the American celebration takes place in March.

SOME CHOCOLATE FACTS.

* The eating of chocolate has long been associated with love. Apparently, Aztec Emperor, Monteczuma (c1502) drank 50 cups of chocolate a day to advance his ardour. (A lover of chocolate myself - I'm not too sure 50 cups of the stuff would improve my ardour, more likely to leave me feeling extremely sick.)

* Chocolate contains Phenylethylamine and Serotonin both of which also occur naturally in the human body. These mood lifting substances are released into the nervous system when we are happy and when we are experiencing feelings of passion, creating a rise in blood pressure and heart rate and inducing a feeling of well being. So when you need a lift - eat chocolate.

A BRIEF HISTORY OF CHOCOLATE.

* 1502 Christopher Columbus introduces chocolate to Spain from his fourth voyage to the New World but not as the product we know today. It was only consumed as a drink. The word 'chocolate' was derived from the Aztec word 'xocolat' which means bitter water.

* 1615 Anne of Austria (wife of Louis XIII) declares chocolate the drink of the French Court, although this was only after much skepticism, as initially it was considered a 'barbarous product and noxious drug'.

* 1640 Chocolate finds its way to England, among other European countries.

* 1657 The drink becomes a best seller in England and 'excessive' duties are imposed on chocolate. It takes almost 200 years before the duty is dropped.

* 1828 Dutch chocolate maker, Conrad J. Van Houten, created the hydraulic chocolate press. The press enabled chocolate makers to crush the 'nibs' or 'centres' of roasted cacao beans into a paste (chocolate liquor). After crushing, some of the cocoa butter was extracted.

* 1848 English chocolate maker, Joseph Storrs Fry, created the first 'eating' chocolate by further refining the cocoa, adding sugar and mixing the cocoa butter back in.

* 1875 Swiss, Daniel Peter, added condensed milk to chocolate and marketed the first solid milk chocolate bar.

AND

For all of those worried about chocolate not being good for their health, research has shown chocolate MAY

* Lower your blood pressure

* Provide protection from heart disease

* Soothe coughs

* Prevent tooth decay.

(Something tell me this 'research' may very well have been carried out by a chocolate company or is that just me being cynical?)

BUT

Even more surprising than this research, 10yetis reports that a 'leading celebrity fashion website' has discovered that
it's own UK users are more interested in National Chocolate Week then they are the fashion events taking place in the Capital City. (Good to see we have our priorities right!)

8 comments:

serendipity_viv said...

I think I am in a bit of a minority group. Female and not a great chocolate lover. I prefer savoury foods. More likely to choose crisps than chocolate.

Melissa (My World...in words and pages) said...

There was an article on chocolate here not to long ago that chocolate may be good for your health IF takin in small quantities. For the reasons you have listed here.

Thanks for the background on chocolate. I learned something new today. I did not know about Columbus bring chocolate and where the name came from. Great!!!

Sheila (bookjourney) said...

Great post... I am drinking hot chocolate as I read it :)

brizmus said...

A whole week to celebrate chocolate? This is just pure awesomeness! Sounds like my kind of week!
I can't imagine drinking 50 cups of chocolate a day, though - I'm with you, that would just leave me sick.
I am glad to see, though, that citizens of the UK prefer chocolate to fashion. :-)

Kelly said...

I'm more like Vivienne... although I do enjoy sweets (too much at times), my real downfall is the savory stuff like chips & dips, cheese & crackers, etc.

When having sweets I'll usually opt for caramel, cinnamon or vanilla over chocolate, but that's not to say I don't love M&Ms, Hershey kisses or a good gooey brownie!

(M)ary said...

ah well then, i need to eat a chocolate bar in celebration! thanks for the excuse.

Heather said...

we bought a bag of foil wrapped chocolate eyeballs yesterday and served them to our guests today. They were a big hit.

Felicity Grace Terry said...

Glad to hear from all you chocolate lovers and, of course, those of you who prefer your snacks to be savoury - thats all the more chocolate for us.

Nice to meet you Brizmus - I do hope you'll join us again.